{"product_id":"igk-blonde-pop-purple-toning-shampoo-1000ml-33-8oz","title":"IGK Blonde Pop Purple Toning Shampoo 1000ml\/33.8oz","description":"\u003cdiv\u003e\n\u003cp\u003eBrassy, dull blonde hair can look flat and lose its fresh, vibrant tone. IGK Blonde Pop Purple Toning Shampoo instantly neutralizes brass while enhancing blonde brightness, softness, and shine.\u003c\/p\u003e \u003cp\u003eIts moisture-rich formula combines violet pigment and botanical extracts to brighten blonde hair and help reverse brassy, dull tones. Squalene, a super emollient, rehydrates hair and replenishes its moisture balance. Purple rice helps condition each strand while enhancing shine, so your blonde looks more polished and feels softer.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eBrass control:\u003c\/b\u003e Violet pigment instantly neutralizes unwanted brassiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBlonde enhancement:\u003c\/b\u003e Botanical extracts brighten blonde tones and boost vibrancy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMoisture support:\u003c\/b\u003e Squalene helps rehydrate hair and replenish moisture balance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eConditioning care:\u003c\/b\u003e Purple rice helps condition hair and enhance shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGentle compatibility:\u003c\/b\u003e Suitable for all hair types, including colored and chemically treated hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eConscious formula:\u003c\/b\u003e Vegan, gluten-free, and color safe.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWork it into your blonde-hair routine whenever brassiness or dull tones appear. The toning effect works instantly, while continued use helps maintain a brighter, softer, shinier-looking blonde.\u003c\/p\u003e\n\u003cp\u003eA purple toning, blonde-enhancing shampoo that instantly neutralizes brass Moisture-rich formula boosts vibrancy, softness \u0026amp; shine Contains violet pigment \u0026amp; botanical extracts that brighten, reversing brassiness \u0026amp; dull tones Blended with squalene, a super emollient that rehydrates hair \u0026amp; replenishes moisture balance Infused with purple rice to condition hair \u0026amp; enhance shine Safe for all hair types including colored \u0026amp; chemically treated Vegan, gluten-free \u0026amp; color safe\u003c\/p\u003e\n\u003c\/div\u003e","brand":"IGK","offers":[{"title":"Default Title","offer_id":67798769238338,"sku":"412637","price":170.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/0163\/7286\/files\/30778178944_FULL.jpg?v=1792336751","url":"https:\/\/www.naturemart.co.nz\/products\/igk-blonde-pop-purple-toning-shampoo-1000ml-33-8oz","provider":"Naturemart Australia","version":"1.0","type":"link"}