Brassy, dull blonde hair can look flat and lose its fresh, vibrant tone. IGK Blonde Pop Purple Toning Shampoo instantly neutralizes brass while enhancing blonde brightness, softness, and shine.
Its moisture-rich formula combines violet pigment and botanical extracts to brighten blonde hair and help reverse brassy, dull tones. Squalene, a super emollient, rehydrates hair and replenishes its moisture balance. Purple rice helps condition each strand while enhancing shine, so your blonde looks more polished and feels softer.
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Brass control: Violet pigment instantly neutralizes unwanted brassiness.
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Blonde enhancement: Botanical extracts brighten blonde tones and boost vibrancy.
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Moisture support: Squalene helps rehydrate hair and replenish moisture balance.
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Conditioning care: Purple rice helps condition hair and enhance shine.
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Gentle compatibility: Suitable for all hair types, including colored and chemically treated hair.
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Conscious formula: Vegan, gluten-free, and color safe.
Work it into your blonde-hair routine whenever brassiness or dull tones appear. The toning effect works instantly, while continued use helps maintain a brighter, softer, shinier-looking blonde.
A purple toning, blonde-enhancing shampoo that instantly neutralizes brass Moisture-rich formula boosts vibrancy, softness & shine Contains violet pigment & botanical extracts that brighten, reversing brassiness & dull tones Blended with squalene, a super emollient that rehydrates hair & replenishes moisture balance Infused with purple rice to condition hair & enhance shine Safe for all hair types including colored & chemically treated Vegan, gluten-free & color safe
